Working with a freelance SEO copywriter to improve organic search rankings
The real reason you want better organic rankings for your brand
Like any brand investing in SEO, you love to see a sexy little graph showing their traffic going, up, up and up – right? Phwoar!
But of course, traffic volume is just one part of the puzzle. You don’t just want more traffic, you want the right traffic – that’s the only way you’ll make a sale.
SEO copywriting is about keeping things clear and letting your brand voice shine. It’s about mirroring your values and ethos, whatever the topic. For brands with a story, purpose or stand-out personality, SEO copywriting should be strategic, human and engaging.
Modern SEO: why keywords are sooooo Y2K!
Can’t really talk about SEO without mentioning keywords, but it’s been ages since keywords were a thing. Think about it – none of us are using single words to search for stuff these days. SEO copywriting is all about keyphrases.
People use phrases and sentences to get really specific results. They search with intent, emotion and curiosity. They’re not typing ‘dog walker’ – they’re typing ‘how much does a dog walker cost in Chester?’
Search engines reward clarity, expertise and value – better known as helpful content* – so it’s our job to make sure our writing adds value to whoever’s searching.
It just so happens that personality-packed writing also performs better than generic bot-crap (resulting in more engagement, trust and dwell time from visitors). All you need is a human on your team who can help you write your helpful content. And that’s where I come in.
*Thanks to the fabulous Nikki Pilkington for introducing me to the term ‘helpful content’ (the Ronseal of the SEO world!)
What a freelance SEO copywriter actually does
Let’s make it clear: I’m not here to throw glitter at your bot-generated guff. I’m here to get to know your audience, determine their fears and desires and work collaboratively with you to create original, human-centred SEO copy that positions your brand as the one that can answer their search query.
Here’s how I do that:
Research keywords based on real user behaviour
Build messaging that aligns with user search intent and your brand identity
Structure pages to guide your readers naturally
Optimise headings, meta info and internal linking
Write copy that sounds fabulous and ranks well
What great SEO copywriting can do for brands with personality
Whether you’re a playful brand that needs clarity without losing the quirk of your unique voice, an uplifting brand that needs to combine emotional resonance with desirability, or an outdoorsy or nature-based brand that needs search visibility to inspire real-world engagement, your SEO goal should be this:
Reach the right people, with the right message, at the right time.
That’s how you get people to find you, engage with you and invest in whatever it is you’re selling – whether that’s a product, a service or a feeling.
SEO copywriting that sounds like you
I’m just gonna say it straight: Bots can’t think. Everything written by AI has already been written before. If you publish generic AI-generated copy because you can’t be arsed to write it (or hire someone who can write it for you), what makes you think anyone’s going to spend their time reading it? Chances are slim, right?
There’s so much power in writing SEO copy that sounds like you:
Stand out while your competitors sound like everyone else
Using a strong, consistent tone of voice improves conversions
Consistency builds trust (just look at ANY big brand for evidence)
Sound human instead of ending up with a load of soulless guff
The result? More product sales, more bookings, more enquiries, more real-world visitors, more visibility, more awareness, more relevance. Don’t make the mistake of thinking traffic is everything. Unless that traffic is converting, it means nothing.
Why hire a freelance SEO copywriter
Ok, so I’ll admit I have some skin in the game here. I know agencies are an option for loads of brands and that’s absolutely fine if you have the budget. But there are a few perks of using a freelance SEO copywriter beyond affordability. Work with me and here’s what you’ll get:
Flexibility and a close partnership
Faster communication
A consistent brand voice
No staff turnover (I’ve been doing this for 13+ years, I’m not going anywhere)
A single brain for your project (not a rotating team)
My approach to SEO – strategic, collaborative, voice-led
I blend SEO strategy with brand storytelling and human behaviour. I studied psychology to degree level, so figuring out how people think and what motivates them to do stuff is second-nature to me.
Know how to get humans to read your stuff and take action?
Be human. Be different.
Whether your brand sparks joy, inspires calm or connects people to the world around them, the words you use matter. The way you use them matters. Your approach to SEO has never mattered more.
To better rankings and beyond
I’ve said it once and I’ll say it again: great SEO isn’t all about increasing your website traffic. There’s no point having more traffic if people aren’t doing anything once they get to your site. There’s way more to it than a sexy graph:
More relevant audiences
Stronger brand positioning
Higher conversion rates
A website that feels polished and intentional
Evergreen content – words that work long after they’re published
Working with this freelance SEO copywriter to improve your organic search rankings
You found this article – and if you’ve made it this far, I’m guessing you could do with some support from an experienced freelance SEO copywriter?
If you need clear, personality-packed SEO copy for your playful, uplifting or outdoor brand, I’d love to find out more. Go on, drop me a message and tell me more about your project👇