Freelance copywriter for uplifting brands
arts & culture · beauty & skincare · food & drink · health & wellness · home & lifestyle · self-care
Joyful words for uplifting brands who make people feel good. Healthy bodies. Open minds. Beautiful, inside & out.
Sometimes we need a little pick-me-up after a long day...
…And sometimes we need to rethink our life choices and make waaay more time for joy and self-care. Whether yours is a little lift kinda brand, or one that helps someone feeling lost to find their way, I’m here for it.
From glowing skin, to calming spaces; from the ritual of tea, to the tranquility of a wellbeing retreat – if your audience is craving beauty, balance and inspiration, my writing will help you connect with them. Words that align with your visuals, embody your brand’s tone of voice and give every campaign a clear, consistent heartbeat. Work with me and I’ll help you manifest your tribe through the power of gorgeous, lovely words (that please search engines and humans).
Websites, blogs and emails for your playful brand
Copywriting services for: web pages · landing pages · product descriptions · blogs · emails
I write websites, blogs and emails for uplifting brands. Click on the services to find out more. Need words for something else? Just get in touch and I’ll try to help.*
websites
Need emotive writing for your key pages, landing pages, product descriptions or microcopy? Get in touch today and give them content worth remembering.
blogs
I write search engine-friendly blog posts that’ll win over your readers, so they find the answers they’re looking for and make you their go-to brand.
emails
Need uplifting copy for your promo offer, newsletter or welcome series? Or a refresh of your auto order confirmation and password reset emails? Share your sparkle here.
*I know lots of brilliant copywriters, so if I’m not the right fit, I’ll bet you anything I know someone who is.
Words that sell a feeling, aspiration or lifestyle
For uplifting brands that are all about helping people feel calmer, happier, healthier or more confident, your copy and content writing needs to be about so much more than describing your stuff. It’s all about painting a picture for your audience so they can see how different they’ll feel when they buy into your brand.
When we work together, we’ll shift the focus from you and your thing, to your audience and their desires. This way I can get to know what they’re looking for and show them how your brand will lift them up. Take these copywriting examples...
You'll participate in daily yoga and meditation sessions, including breathwork and mindfulness practices.
Immerse yourself in the gentle rhythm of retreat life — sunrise yoga, restorative breathwork and quiet evening meditation – leaving you calm, connected and entirely at ease.
One lists a bunch of wellbeing activities. The other sets the scene for a transformative experience. Which one would you prefer to see on your website? Stories and scene-setting can be such a powerful tool for uplifting brands, so let me help you show people how much better they’ll feel with you in their lives.
Meet your dream freelancer
Working with me is a total breeze. Don’t just take my word for it – my fabulous clients think so too:
Her attention to detail, creativity, and excellent communication skills make working with her an absolute pleasure
I almost don't want to recommend her so we can keep her all to ourselves
She is a pleasure to work with and a highly skilled copywriter
She’s an absolutely lovely person
Very personable and a real pleasure to work with
Whatever the size of your team (or the state of the first draft we have to work with!) I’ll pick up as much of the copywriting as you need me to take on.
Have a read of my testimonials page for more reviews – or better still, fire across your creative brief now and I’ll draw up an accurate quote for your project.
Project-based copywriting
Got a copywriting project on the horizon? If you need uplifting words for a fixed-term project, contact me as soon as poss and I’ll get back to you with a quote and an idea of my current availability.
Retainer-based copywriting
I structure my retainer pricing around deliverables (i.e. the numbers of pages, posts or emails you need per month, rather than the number of days worked). If you need ongoing support with writing feel-good website copy, blogs or marketing emails, I’d love to find out more.
Click here for my copywriting rates.
About me
A couple of years ago, I injured my lower back. Diagnosis: some knackered discs, one of them squashing my sciatic nerve. Couldn’t walk, stand up straight, sit at my desk… Couldn’t feel my big toe. (Still can’t feel my big toe. Weird.)
I really struggled with the physical and emotional aspects of recovery and found it incredibly hard adapting to raising small children while prioritising rest and recuperation.
After more than a year of painkillers, physio and talking therapy, I realised no-one was coming to fix me. My physical health and wellbeing are my responsibility – and it’s up to me to figure out how to build myself up and improve my situation, for the sake of my children and my future self.
Things started looking up when I made a mindfulness plan. It helped me stop comparing myself to others and focus on my own needs: mind, body and soul.
Meditation and breathwork have helped me feel more emotionally resilient. Moving at my own pace – through swimming, walking, yoga and Pilates has helped me feel stronger and more physically capable. Giving myself permission to rest has massively improved my mindset.
I’m perfectly positioned to write for your uplifting brand, because I’ve spent the last few years uplifting myself. Drop me a message as soon as you’re ready and we can get started.
Work with me, The Word Lady
People can sense the amount of effort you’ve put into your writing. Lack of effort = lack of interest. So send over your creative brief today and let’s win them over.