Freelance copywriter for playful brands
copywriting services for: web pages · landing pages · product descriptions · blogs · emails
Fun-filled words for playful brands who wanna stand out with a bit of laughter & silliness.
Do you reward playful writing by giving it your attention? Me too.
Don’t know about you, but I’m sick of boring, samey bullshit. Any brand who gives me a giggle is instantly rewarded with my attention – could be a follow on Insta, a click on someone’s website or just a mental note that they’re one of the good ones.
Take these copywriting examples...
Polite Notice
Please keep our premises free of dog mess.
Many thanks.
Unexpected item in the wagging area!
We welcome dogs and humans of all shapes and sizes, but we want everyone to have a paw-some day, so please pick up your dog poo and bin it before you leave.
Your shoes will thank you.
Which sign are you most likely to notice? I know my answer – and we can all guess which one’s most likely to get the message across.
Playful beats pitiful
Know why you don’t see enough playful copy out there in the world? Because boring is quicker. Bland is easy-peasy. Playful copywriting takes time, effort and imagination. And I bloody love it. Want to sound a bit silly and perfectly on-brand? I’ll agonise over the right choice of words so you don’t have to.
If we’re in agreement and you’re looking for a writer who can woo your audience with genuine laughter, a bit of lighthearted silliness and the connection of shared humour, let me win them over with words that...
make them chuckle
make them nod in agreement
make them stop, read, pay attention, click and do the thing.
Silly beats serious
Maybe you’re a bit silly because you’re a toy brand or a children’s clothing brand – or perhaps you’re playful with the language you use to stand out from the yawn-fest your competitors are going for with their product descriptions, microcopy or marketing emails.
Whatever your reason for embracing playful language, count me in.
Meet your dream freelancer
Working with me is a total breeze. Don’t just take my word for it – my fabulous clients think so too:
“Her attention to detail, creativity, and excellent communication skills make working with her an absolute pleasure.”
“I almost don't want to recommend her so we can keep her all to ourselves.”
“She is a pleasure to work with and a highly skilled copywriter.”
“She’s an absolutely lovely person.”
“Very personable and a real pleasure to work with.”
Whatever the size of your team (or the state of the first draft we have to work with!) I’ll pick up as much of the copywriting as you need me to take on.
Have a read of my testimonials page for more reviews – or better still, fire across your creative brief now and I’ll draw up an accurate quote for your project.
Project-based copywriting
Got a copywriting project on the horizon? If you need playful writing for a fixed-term project, contact me as soon as poss and I’ll get back to you with a quote and an idea of my current availability.
Retainer-based copywriting
I structure my retainer pricing around deliverables (i.e. the numbers of pages, posts or emails you need per month, rather than the number of days worked). If you need ongoing support with writing playful website copy, blogs or marketing emails, I’d love to find out more.
Click here for my copywriting rates.
Websites, blogs and emails for your playful brand
I write (mostly) websites, blogs and emails for delightfully playful brands. Click on the services below to find out more. Need copy for something else? Send me a quick message and I’ll see what I can do.*
websites
Need playful writing for your main pages, landing pages, product descriptions or microcopy? Get in touch today and give them content worth remembering. Go on, give that little button a click.
blogs
I write search engine-friendly blog posts that’ll give your readers the answers they’re looking for and entertain them so your brand stays fresh in their mind. What more could you want?
emails
Want playful copy for your newsletter, email series or promo blast? Or a bit more of your brand voice popping out of those boring, neglected automated emails? You know what to do.
*I know lots of brilliant copywriters, so if I’m not the right fit, I’ll bet you anything I know someone who is.
Fun fact
A client (who shall remain anonymous) once complimented my amazing writing skills while slagging off the background info supplied by his colleagues:
“Even you can’t polish this turd!”
Why am I telling you this? Because my clients value the quality of my writing. I’m not just here to throw glitter at your brand and call it done. I write words that feel like you. But it’s not all shiny, happy megalolz and hoping for the best.
It’s playful yet purposeful; silly yet strategic. It’s easy to read, but harder to write. Give it a try – and message me when trying to make other people laugh starts making you want to cry.
Work with me, The Word Lady
People can sense the amount of effort you’ve put into your writing. Lack of effort = lack of interest. So send over your creative brief today and let’s get them giggling.