Freelance copywriter for outdoorsy brands
Copywriting services for: web pages · landing pages · product descriptions · blogs · emails
Lush words for outdoorsy brands who use digital to connect people to the wonderful world around them.
Copywriting for brands who thrive by getting people out & about.
Build an online presence that inspires offline experiences.
Whether you’re an outdoor visitor attraction, a conservation charity, a nature-based enterprise (NBE), or an outdoor eCommerce company, I can help your brand flourish. If ‘stop the scroll’ to you means getting your audience off their devices and out into the world around them, I’ll help you make it happen.
How do I do this? By getting your message through to the right people. By opening your audience’s eyes to the possibilities. By sharing stories that show people how uplifting the world can be (whatever the weather).
Take these copywriting examples...
We have a cafe and toilet facilities, as well as a children’s play area and (of course) the great outdoors to explore at your own pace.
Bring the kids.
Bring the dogs.
Bring a picnic and spend the whole day exploring with your loved ones.
We’re open rain or shine – warm up or cool down in our recently refurbished cafe, and feel the kind of mood boost that only the outdoors can offer.
One lists a bunch of facts and features. The other invites the reader to throw themselves into an outdoor experience that’ll make them feel fabulous. I know which one would get me reaching for my wellies. How about you? Click here to work with me.
Using digital for your outdoorsy brand
Digital tools can be such a powerful way to get people outdoors. It doesn’t have to be one or the other; technology and the outdoors can work in harmony with one another. My outdoorsy copy and content will help whatever your goals...
more click-throughs
more downloads
more engagement
more reach
more sales
more confidence in your brand
Meet your dream freelancer
Working with me is a total breeze. Don’t just take my word for it – my fabulous clients think so too:
Her attention to detail, creativity, and excellent communication skills make working with her an absolute pleasure
I almost don't want to recommend her so we can keep her all to ourselves
She is a pleasure to work with and a highly skilled copywriter
She’s an absolutely lovely person
Very personable and a real pleasure to work with
Whatever the size of your team (or the state of the first draft we have to work with!) I’ll pick up as much of the copywriting as you need me to take on.
Have a read of my testimonials page for more reviews – or better still, fire across your creative brief now and I’ll draw up an accurate quote for your project.
Project-based copywriting
Got a copywriting project on the horizon? If you need outdoor writing for a fixed-term project, contact me as soon as poss and I’ll get back to you with a quote and an idea of my current availability.
Retainer-based copywriting
I structure my retainer pricing around deliverables (i.e. the numbers of pages, posts or emails you need per month, rather than the number of days worked). If you need ongoing support with writing outdoor website copy, blogs or marketing emails, I’d love to find out more.
Click here for my copywriting rates.
Websites, blogs and emails for your outdoor brand
I write websites, blogs and emails for outdoorsy brands. Click on the services to find out more. Need copy or content for something else? Drop me a message and I’ll try to help.*
websites
Need outdoorsy writing for your key pages, landing pages, product descriptions or microcopy? Get in touch today and give them content they can’t resist.
blogs
I write search engine-friendly blog posts that’ll grab their attention, so they find the answers they want and put you at the top of their Good List (what d’you mean, you don’t have a Good List? – you should!)
emails
Need outdoorsy copy for your newsletter, email series or promotional offer? Or fresh eye over your could-be-better order confirmation and password reset emails?
*I know lots of brilliant copywriters, so if I’m not the right fit, I’ll bet you anything I know someone who is.
Meet your new copy companion
Maybe you want to get people outside because you’re a conservation charity or an outdoor visitor attraction – or perhaps you want people to buy your eco-friendly travel mugs instead of someone else’s
Whatever your reason for encouraging people to enjoy the world around them, count me in. Click here to get your next copywriting project off the ground.
Work with me, The Word Lady
People can sense the amount of effort you’ve put into your writing. Lack of effort = lack of interest. So send over your creative brief today and let’s get them let’s get them outside.