I was hired as a freelance copywriter to write hundreds of course descriptions for Staffordshire University’s website. The digital content needed to be persuasive (highlighting the selling points of each course) as well as consistent in tone of voice.

This project started as a digital copywriting project, but the university decided they wanted to use the copy for their print prospectus too (which meant editing again when word counts and page restrictions came into play). Visit my freelance copywriting client testimonials page for feedback from the university.

To view the undergraduate prospectus, click the image on the right.

If you have an upcoming copywriting project that you’d like to discuss with me, please visit my freelance copywriter contact page.