DIGITAL AND PRINT COPYWRITING
The marketing people at Staffordshire University hired me as a freelance copywriter to write hundreds of course descriptions for their website.
The digital content needed to be persuasive (highlighting the selling points of each course) as well as consistent in tone of voice.
This project started as a digital copywriting project, but the university decided they wanted to use the copy for their print prospectus too (which meant editing again when word counts and page restrictions came into play).
Visit my freelance copywriting client testimonials page for feedback from the university. To view the undergraduate prospectus, just click on the image.
If you have an upcoming copywriting project that you’d like to discuss with me, please visit my freelance copywriter contact page.
PRINT COPYWRITING: STAFFORDSHIRE UNIVERSITY
My role as a freelance copywriter on this occasion was to write Staffordshire University’s international prospectus in order to promote the university and its faculties to overseas students.
I’d worked with the university before, so was already familiar with the university’s brand and editorial guidelines, which meant I was able to quickly and efficiently deliver the copy, with minimal direction.
To view a copy of Staffordshire University’s international prospectus, just click the image.
To discuss your next copywriting project with me, please visit my freelance copywriter contact page.