My CWA (formerly Cheshire Without Abuse) is a not-for-profit organisation that helps those affected by domestic abuse. The charity needed copywriting support as part of a website overhaul and came to me for help.
This digital copywriting project involved a refresh of existing pages to ensure that messaging was on-brand and that tone of voice was consistent throughout.
It also involved writing several new pages of content as identified as part of the organisation’s digital communications strategy and digital content plan.
The right tone of voice was crucial to the success of this project: inform, educate, support and empathise without being patronising or pessimistic.
The copy was delivered on time and within budget, with keywords incorporated throughout. You can see what the client said about working with me on my freelance copywriting client testimonials page.
To view the live website, please click on the image. To find out how I can help with your next digital copywriting project, please visit my freelance copywriter contact page.