Billions of people worldwide use email and most users check their email daily. So it’s no surprise that email marketing can be a highly effective business strategy if it’s done properly.
Email marketing falls into two categories. Engagement email marketing is about telling your company’s story. And transactional email marketing relates to selling your company’s product or service.
TELLING YOUR COMPANY’S STORY
Engagement emails include things like welcome emails, promotional emails, tips and tutorials, customer stories and newsletters. They tell your company’s story. They keep your brand name alive even when your customers aren’t buying anything.
Engagement emails are often used as part of a wider digital marketing strategy alongside things like advertising and social media marketing. If you’re looking for help writing your engagement email copy, please just contact me with details.
SELLING YOUR PRODUCT OR SERVICE
As the name suggests, transactional emails are the ones that relate to digital transactions. They include things like order completion reminders for abandoned shopping baskets, time-sensitive promotional offers, order confirmation emails/email receipts and shipping updates. By using compelling language, you can make sure your transactional emails are working well for your business.
HOW CAN YOU HELP ME?
With legislation such as the EU General Data Protection Regulation (GDPR) giving email users greater control over their data privacy – and the ability to unsubscribe from email lists with a single click – it’s important to get your email communications right.
I write engaging email copy that gets your brand’s voice heard. If you’re on the lookout for an engagement email writer or transactional email writer, why not get in touch with details of your project? Feel free to take a look at my freelance copywriting portfolio for samples of my work.